What's the difference between advertising with YouTube directly or using YouTube Promoted Videos

Buying promotions directly with YouTube offers different placement and pricing options that are not available through self-managed YouTube promotions. These placements require a higher cost commitment with contract requirements and invoicing options. Direct YouTube advertising solutions can be a great fit for a large ad campaign or a major brand-marketing initiative. Running promotions through Promoted Videos benefits smaller content creators and everyday users who are interested in promoting their content more actively with a competitively priced option. This can hurt the wallet far less and give a content creator more control over their visibility and accessibility within YouTube.